The official music video of Di Na Muli is up!
Di Na Muli was written in 2016 by long-time friends Jazz Nicolas and Wally Acolola. They entered the song into the 5th Philippine Popular (PhilPop) Music Festival, performed by The Itchyworms, where it won the grand prize. Now, in 2018, the song has been given new life in the official soundtrack of the hit film Sid & Aya (Not A Love Story) (Viva Films, starring Dingdong Dantes and Anne Curtis, directed by Irene Villamor).
Somewhere in between PhilPop and Sid & Aya, the Itchyworms set out to immortalize the song. The result was a visually stunning and emotional music video directed by Paolo Abella and Juno Oebanda. Being a longtime friend of the Itchyworms, Oebanda had approached the band to present the concept for the video. He sought the generous indulgence of none other than the Cultural Center of the Philippines, citing the video as a tribute to Teddy Hilado (d. 2015), Oebanda's uncle, recognized as the father of lighting design in Philippine theater.
The song's themes of love, loss, and words left unspoken, are embodied in the elegant performances of Rosky Balahadia Hilado (Teddy's widow, formerly of the Bayanihan Philippine Dance Company) and Carissa Adea (Ballet Philippines), and in the video's sweeping visuals, all captured within the hallowed halls of the CCP. The music video seeks to serve as loving tribute to Teddy, whose influence is still felt and recognized to this day.
The Itchyworms are now proud to share what is probably the first-ever music video shot inside the Cultural Center of the Philippines, and extend heartfelt thanks to those who helped bring the music video to fruition.-----------
The official music video of Sisikat Muli Ang Araw is now streaming! Starring the Itchyworms, Isko "Brod Pete" Salvador, and a cast of dozens.
Additional Cast: Shine Caro, Japo Anareta, Mae Giron, Ketchup Soliman, Roi Banaag, and The Itchyworms
Produced by The Itchyworms
Directed by Adrian Arcega
Production Managers: Carmela Birao and Ketchup Soliman
Assistant Director: Amiel Kabigting Make-Up by Gerz Binarao Editing, VFX, and coloring by Stompworks Studios
Additional photography c/o Zak Henderson, Mohamad Alodaima, and Pao Prince
Production Assistants: Roi Banaag, Ketchup Soliman, Reynaldo Pascobillo, JC Caparas, Patrick Abuel
Drivers: Jerwin Jacosalem, Vino Dayandante
Rosky Balahadia Hilado, widow of the late Teodoro “Teddy” Hilado to whom the video is dedicated.
When I first heard DI NA MULI after The Itchyworms bagged grand prize at PhilPop 2016 it moved me to tears like no other. Having known the band for quite some time I called them and expressed the desire to do a music video – I felt the song written by Jazz Nicolas and Wally Acolola was so powerful it needed a proper one. But how? What treatment?
The light bulb came close to Teddy Hilado’s first death anniversary in 2016 and so the story goes …. Teddy in his younger years was the first technical and lighting director of the Cultural Center of the Philippines and the Bayanihan Dance Group , this is where he met the young Rosky at that time one of the principal dancers of the Bayanihan. At the CCP is where their love story started – Teddy designing the lights over dances that Rosky did on stage.
I presented the story line to the Worms and they liked it and proceeded to talk to the CCP if we could film in and around the theater. We were given a venue grant easily since Teddy is one of CCP’s pioneers. By this time, I had to look for a partner to do this with, not being a film director I called up Direk Paolo Abella an expert in film to help me execute this project. Support in the form equipment came from the LIVE entertainment industry as well.
So the music video story goes… Rosky comes back to the CCP stage after more than 20 years and reminisces how and where her love story with Teddy started. This is where Rosky takes over and owns the song, how she walked, how she smiled, how she cried and how she gracefully danced were all real emotions. The young Rosky was played by Kare Adea who was equally wonderful.
In this photo, I was giving Tita Rosky blocking instructions when she whispered to me smiling but with tears in her eyes, “I haven’t been on this stage for more than 20 years.” I said, “TIta this last sequence is where you will dance with Tito Teddy, dance with the light Tita, dance with Tito Teddy”. What happened next was magical, her poise - her grace was that of a woman dancing with her love again, there was no acting here. The beautiful, emotional lighting execution was by Shakira Villa Symes who for a time was mentored by Teddy Hilado himself, I could not think of any other current Lighting Director more worthy of doing this but Shari.
The video ends with Rosky with a solo top light. Go figure.
Di Na Muli – is a gem of a song that comes around not too often. It’s a song that becomes yours, you own it. Any other story would have made a wonderful narrative, this one just has a setting that all of us can relate to, who does not love the beauty that is the CCP anyway.
Salamat uli Teodoro Hilado
Salamat Tita Rosky
Ladies and Gentlemen, once again
RT @KMusicInsider: Our Rockstar’s soft singing voice sounds amazing too! ❤️❤️❤️ Are we the only ones wishing to hear JJY make a full cover…
RT @agalangsandoval: "NUNG ARAW KAY TAMIS NG ATING BUHAY, PUNO NG SAYA AT NG KULAY, DI MAUULIT MULI...." WAHHHHH!! I'M CRYINGGGGGGGG!!💙🤤 @…
RT @marianecilyn: “bawat patak anong sarap, ano ba talagang mas gusto koooo ANG BEER NA TO O ANG PAG IBIG MO” 🎶🎶 im crying. CHAROTT! hahah…
RT @Davidwaaaa: Di Na Muli by Itchyworms is a masterpiece. The music video was just...no words, just tears.
Maraming salamat, Vista Mall Sta. Rosa, for having us today! Thank you also to our special guest bassist Ninja Nico… https://t.co/pGzdC3Cb1O
Ms. Julie Pacanas